John Blaskey's passion topic, "Are you living your brand? Or simply making an exhibition of yourself?
Harnessing the power of all an organisation's stakeholders, employees, suppliers, customers and commentators can generate immense brand awareness and profile. As long as everyone's singing the same tune.
John's keynote topic addresses company culture, beliefs and vision and cohesive verbal marketing. John's hands-on experience in the world of exhibitions has exposed the absence of joined-up thinking when it comes to expressing and organisation's vision, describing what they sell, and articulating why anybody should buy from them.
His
talk is illustrated with visual howlers committed by organisations of every
size and shape. It's a great show - as long as you're not in it!
